The main objective of a brainstorming session is to gather ideas from all participants without criticism or judgement. A successful brainstorm session allows people to be as creative as possible without restricting their ideas in any way. It is a “free form” method which generally promotes excitement, equal participation, commitment to decisions, and great solutions to problems. I have recently been involved in a few brainstorming sessions and it appears that many people are unaware of or have forgotten the technique.

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